Emerging Brands Reports01
Track new and emerging brands through comprehensive company profiles, photos of global digital and/or brick and mortar brands by product category, founder’s background, funding, product concept, pricing, customer value proposition, marketing, online strategy, sustainability positioning and, additionally, potential sample product purchases. Goal: keep tabs on new competition.
Retail Store Reports02
Follow retail chains, one-off boutiques, department stores and more, through in-depth photo reports on new or existing stores, highlighting floor planning, merchandising, flow, window and in-store marketing, fitting rooms, cash wraps, potential fixture placement floor plans can be produced; also, further enhanced with 360-degree online brand experience. Goal: learn best-in-class disciplines from the competition.
Product Scans03
Evaluate key product categories with comprehensive global product scans, either photographically or through potential 3D product presentations of purchased samples; global macro trends are called out and highlighted. Goal: monitor innovation in the competition to gain a competitive edge and monetize the insights.
Category Reports04
Explore product categories through photos and data of comprehensive or focused groups of global brands, by region or market. Goal: capture market share by category through observing the best and newest in the competition.
Competitive Patterning Reports05
Track local or international competitors, monthly or quarterly, including product, pricing, promotion, marketing, the digital space, social media and more. Goal: understand the competition on all levels to better envision an offensive plan.
Competitive Retailer Deep Dives06
Follow an in-depth view on best-in-class retailer(s) by category or product; new brands or sub-brands can be tracked monthly or quarterly to understand delivery cycles, newness cadence, pricing and promotion, digital strategies. Goal: understand the competitive landscape by product category to better envision an offensive plan.
New Brands Deep Dives07
Observe new and emerging brands and their beginnings through in-depth patterning reports, similar to Competitive Retailer Deep Dives. Goal: understand new competition on all levels to better envision an offensive plan.
Events/Trade Show Coverage08
Get a comprehensive view of global events or trade shows covered with a customized eye, filtered for the specific needs of the client; all major global markets are covered. Goal: understand categories or products by patterning the comprehensive landscape of these events.
Customer Intimacy Scans09
Study customer’s likes, lifestyles and shopping habits through customized product scans as seen through their eyes, including share of drawer, favorite brands, social media and digital likes and more. Goal: really understand who the customer is, then use this information to evolve product categories.
Real Estate Resources10
Scan a city’s or global region’s successful and/or emerging retail neighborhoods through this focused snapshot of popular brands, local and international, opening retail outposts, best malls and more. Goal: appreciate the retail landscape of a city or region and how the brand fits into the mix or where like-minded retailers have positioned their stores.
Customized Global Fashion Week Runway Reports11
Follow global fashion weeks filtered by specific retail category – multiple digital sources are leveraged. Goal: follow emerging product trends to better evolve the assortment.
Global Holiday Scans12
Scan retail at holiday time periods with comprehensive or customized reports, in general or specific by category, including marketing, visuals, overarching themes, limited edition product (potential sample purchases), digital strategies and more. Goal: to optimize the holiday selling period to maximize business growth.
Monthly Editorial Scans13
Survey global publication and blog scans through reports, compiled monthly with highlights called out. Goal: provide an overview perspective of market and category trends to better inform product innovation.
Patterning Global Branding Evolution14
Track best-in-class brands and how they evolve over time, all brand aspects covered. Goal: use proven success strategies of others to help inform brand growth.
Global Shopping Services15
Shop cities with customized itineraries and retail patterning days planned to optimize time through pre-shopping in advance, guided by locals in the know. Goal: create focused trips to match top business priorities.
Customized Projects16
Create customized collaborative projects tailored to the client’s needs.
Sample Shipping17
Leverage global consultants to send purchased samples directly to the client; can be added to any project for an additional fee.
