What makes this service different, is the value and power of the information from our expansive group of global independent consultants and the editing and synthesizing this information. Over the years, this group has honed a unique skillset and worked closely with SCP leadership to gather relevant retail data – digital and social media informed, along with on the ground, local, brick and mortar retail - in varied categories to help solve a multitude of strategic problems.
These consultants share a highly developed sense of curiosity and interest in what is happening in their local markets and, with their finger on the pulse, they are informed locals in the know. By leveraging their expertise, in a variety of combinations, determined by the project, SCP can provide a customized path to connecting the global strategic dots in providing answers to decisive questions.
We specialize in the discipline of strategic retail patterning to hollistically build and evolve new and established brands, purposefully.
We help brands to grow through strategic patterning, understanding the market and trends to identify opportunities and monetizing them. Strategic pattering is the research and study of the market, in which recognizing reoccurring patterns, especially in multiple locations over time, can predict emerging tendencies and trends in markets and networks. Through this extensive competitive analysis, SCP can help to prioritize innovation and new product development, recommending optimal market opportunities and guidance to evolve and grow brands. People care about brands - brands matter! In this time of new and explosive growth opportunities, the input from a global human network of talented and trained editors cannot be underestimated.
Post Pandemic Trends:
The world has changed, customers have changed…what do they want now?…what will they want tomorrow?...what’s the evolution?…what will they demand from their purchases, their retail environments?…what are the right choices to give them?…what’s the new value proposition?…how can a brand stay true to their brand legacy and offer their customer something new?
WHAT'S NEXT?
To understand this and succeed in the future, brands will need to pay attention and observe customers, along with profitable brands and retailers to understand the “why” of this and monetize these new directions.
"Normal" everyday life and work, along with social and ecological mindsets, have been forever changed. Doing the same thing over and over again, in an ever faster evolving world, is not a recipe for the future.
BRAND MESSAGE VERSUS PERFORMANCE MARKETING
A challenging post pandemic economy has refocused how newer and established brands and companies must now think - traditional DTC growth models no longer perform as they did only a few years ago, no longer generate the profit they once did. Many brands are rediscovering classic and proven "retail 101" principles, thinking more like merchants than MBA consultants. Analytics must always be reconciled with creative disciplines.
How can companies tap into these changes and their customer’s evolution? How do companies now speak to Baby Boomers, mature Gen Xers, Millennials, 20-something Gen Zs and a tween Gen Alpha? A clear understanding of the global market is key. The current culture always defines where the market goes.
SOME KEY QUESTIONS TO ANSWER FOR FUTURE BRAND GROWTH
What are the brand's hero products?
How do they evolve over time?
What adjacent categories support them?
Can these products, both hero and adjacent, be positioned in a new way?
How does the customer base grow?
How does the brand deliver an updated, unique experience for existing, and more importantly, new customers?
We have a global network of trend consultants.
What Sets Us Apart? How Are We Different?
WE WORK HOLISTICALLY, TO:
PATTERN MULTIPLE GLOBAL DATA POINTS.
ANALYZE THE INFORMATION.
CONNECT THE DOTS.
PROVIDE THOUGHT LEADERSHIP.
ENABLING THE CLIENT TO BE...
FAST.
Quick project turnarounds mean faster innovation that help lower development costs and shorter response times help to forecast results more accurately, thereby reducing risk.
FOCUSED.
Customized projects uncover opportunities to know the customer intimately and determine who the brand is and is not, to provide for growth within key categories.
FRUGAL.
With this speed and clarity, there can be substantial savings in time and money.
What We Do.
We offer customized retail product or category scans and data reports, compiled by an international team of global consultants, with instinctive curiosity and a plugged in, up-to-date knowledge of their local markets. These reports identify key income drivers, future revenues, customer understanding, value creation and performance enhancement.
What We Stand For.
STRATEGY
a careful plan or method for achieving a particular goal usually over a long period of time
A comprehensive understanding of the client, their history, their needs is key in problem solving that is collaborative in nature; the more we learn about the client, the more clarity we have to bring innovative solutions to the discussion.
CURIOSITY
inquisitiveness that arouses interest especially for uncommon characteristics
An innate, preternatural sense of curiosity is crucial to the discovery of the new, the next and emerging innovation, then, once identified, how these discoveries are applied with the client in mind, sometimes in the form of game changing white space opportunities.
PATTERNING
the recognition of a reliable sample of traits, acts, tendencies, or other observable characteristics
The ability to recognize patterns regionally and globally as they appear, often in an almost random fashion, then having the foresight to connect the dots and acknowledge the macro trends, whether, sociological, technological or cultural is invaluable in identifying what is next.